Best strategy, best design: Two German Brand Awards for Pure Steel+
The German Design Council and the German Brand Institute have honored Saarstahl’s and Dillinger’s path to climate-friendly production of quality steel with Pure Steel+ as „Best of Best“ in the „Brand Innovation of the Year“ category for the best strategy of consistent brand management. At the same time, it received the „Winner“ award in the Brand Design category.
On the 15th of June 2023, the awards were presented in Berlin to SHS – Stahl-Holding-Saar with its subsidiaries Dillinger and Saarstahl, along with the agency HDW Neue Kommunikation.
“The new brand has a modern, solid and self-confident look, with the logo as clear as it is compact and featuring the distinctive plus sign, ensuring a high level of brand recognition”, was the jury’s praise. “The transformation to green steel production is a difficult and lengthy process, but the first steps have been taken. And this positive mindset is conveyed through the overall look of the new Pure Steel+ brand, both in terms of form and in the details.”
“The fact that Pure Steel+ has won two of Germany’s most coveted brand awards for its innovative and sustainable communication is a confirmation of our efforts and gives us confidence to take the next big steps on the road to ‘green’ steel”, Dr. Karl-Ulrich Köhler,
Chairman of the Board of Management explained. “Our thanks go to the HDW agency for the good cooperation and all employees who are working together to advance the Pure Steel+ project.”
About SHS – Stahl-Holding-Saar GmbH & Co. KGaA
SHS – Stahl-Holding-Saar GmbH & Co. KGaA is an operational management holding company with around 14,000 employees and a sales volume of roughly EUR 7 billion. As Germany’s third largest steel producer, its companies produce around 5 million tons of steel that is ready for shipment. It actively performs tasks for the two major steel companies in Saarland, Aktien-Gesellschaft der Dillinger Hüttenwerke (Dillinger) and Saarstahl AG. This has enabled both companies to work more closely together beyond the previously existing cooperative ventures and to have a stronger presence in their markets. The companies are working in unison to grow, to become more flexible and to increase competitiveness in their respective markets. The SHS
Group (the parent company of Saarstahl) is wholly owned by the private-law industrial foundation Montan-Stiftung-Saar, which aims to strengthen and safeguard the two major steel companies on the Saar. For more information: www.stahl-holding-saar.de
About Dillinger and Saarstahl Dillinger is a world leader in the manufacture of steel heavy plate for the steel construction, machine manufacturing, offshore, offshore wind power and line pipe sectors. Saarstahl is a worldleading manufacturer of premium wire rod and bar steel for the automotive industry, the construction industry, and for general machine manufacturing. Both companies belong to SHS – Stahl-Holding-Saar and want to contribute with innovative products and intelligent technologies – together with their customers – to finding answers to global challenges including climate protection, energy efficiency, mobility and safety. More information can be found at www.dillinger.de or www.saarstahl.de
